May 06, 2013

Sonnax Honored as ATRA Distinguished Supplier

Supplier award web

Sonnax Industries was presented with the ATRA/GEARS Magazine Distinguished Supplier Award at the 16th Annual Torque Converter Rebuilders Association (TCRA) seminar. The event – hosted by Sonnax – was held April 26 and 27 at the Equinox Hotel and Spa in Manchester, Vt.

The Supplier Award recognizes suppliers which have demonstrated a history of outstanding attention toward their customers’ successes and the strength of the entire transmission rebuilding industry. Why Sonnax? According to ATRA CEO Dennis Madden, it’s about the company’s commitment to the industry:

“Sonnax’s technical specialists monitor online forums and hotlines, to identify problem trends that technicians face in the field,” said Madden. “And they’re quick to help the shops work through those problems, regardless of whether or not the solution is addressed by a product they sell. That’s a level of commitment and dedication that deserves recognition and respect.”

“We’ve appreciated Sonnax’s support over the years, not only with their advertising, but also their input and dedication to the industry,” noted GEARS Managing Editor Rodger Bland. “We look forward to a continued long and productive relationship with them.”

The award was presented by Rodger Bland to Steve Jaussaud, Sonnax’s vice president of sales.

“We were all very honored to receive this award,” said Jaussaud. “It meant a lot coming from a peer group like ATRA; the importance of their recognition isn’t lost on us.”

The Automatic Transmission Rebuilders Association is the world’s largest association dedicated exclusively to the automatic transmission repair industry. Since 1954, ATRA has provided technical and business support to independent transmission repair shops around the world. And with nearly 2000 members worldwide, no chain of transmission shops is backed by a larger, more diverse network than ATRA’s Golden Rule Warranty. For more about ATRA, visit

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