Latest News

June 01, 2022

TCRA Announces Sonnax Credit for Members

The Torque Converter Rebuilder’s Association (TCRA) is pleased to announce that Rebuilder Members in good standing will each receive a $200 credit from Sonnax. The credit can be used towards their existing Sonnax account or towards future purchase.

“I was pleasantly surprised when Sonnax offered this direct award to our Rebuilder Members,” said Mike Cargill, President of TCRA. “TCRA has a variety of benefits we already provide, and this one-time offer from Sonnax is really icing on the cake! Sonnax has always stepped up to support our association and the industry at large, and this is just another example.” 

“Sonnax is the foremost provider of components to torque converter rebuilders,” said Steve Boyer, President of Sonnax. “TCRA quickly suspended the monthly dues for their members when the pandemic first hit, and it inspired us to look for ways to lend a hand as well. With business ramping up beyond pre-COVID levels, we hope this effort helps Rebuilder Members serve their customers in these challenging times.” 

The Torque Converter Rebuilder’s Association is a nonprofit trade association that supports and promotes torque converter rebuilding around the world. TCRA strives for better communication between its members, the torque converter industry in general, and the wider ranging transmission and powertrain industry. Learn more about TCRA at www.tcraonline.com.

 

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February 09, 2022

Top Products - As Voted by You

Every year, Transmission Digest accepts nominations for the top 10 products and tools in the powertrain aftermarket. Readers vote for their favorites to determine the winners. The results are in: we won six top product awards! Thank you all for your trust and support of Sonnax products – we couldn’t have done it without you.

Take a look at the winning products here:

 

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December 20, 2021

Sonnax Holiday Hours

Heads up! We’re taking a few days off for the holidays to spend treasured time with our families and enjoy the festivities.

Sonnax will be closed:

  • Dec. 24
  • Dec. 27
  • Dec. 31
  • Jan. 3

Thank you for all your support. Wishing you a happy, healthy and prosperous New Year!

December 01, 2021

Holiday Giveaway – Enter Now Through Dec. 31

Enter to win one of three $100 Visa gift cards plus a cool Sonnax swag bag! 

Here's how to enter: You can either enter on Facebook, or you can send an email to [email protected] telling us one reason why you're a Sonnax fan. It’s that easy!

You have until 11:59 p.m. on Dec. 31 to submit your entry. Three lucky winners will be chosen at random and announced on Friday, Jan. 7.

Good luck and Happy Holidays from all your friends at Sonnax! 

Official Rules: No purchase necessary. Open to U.S. residents aged 18 and older. One entry per person. Except where prohibited, participation in the Sonnax giveaway constitutes winner's consent to Sonnax use of winner's name and comment for promotional purposes in any media, worldwide.

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August 12, 2021

Sonnax & Rostra Powertrain Controls: Two Brands, One Company

Sonnax Transmission Company is excited to announce a recent reorganization, integrating Rostra Powertrain Controls into the company’s Vermont- and North Carolina-based Sonnax operations. This concludes several years of internal moves aligning teams and resources to better serve the transmission aftermarket. Both the Sonnax and Rostra brands have been part of Marmon Holdings, Inc. since 2018, with Steve Boyer leading both teams as President since 2020.

“Through this integration, Rostra and Sonnax will become a single, transmission-focused organization,” said Boyer. “This new structure will synchronize our product development efforts, reduce time to market of new products and allow us to make improvements in quality and delivery to our shared customers.”

Boyer said several internal promotions were made to support the alignment of both brands under Sonnax Transmission Company:

Maura Stafford is appointed company Vice President of Transmission Products. Stafford and her team manage product groups focused on hydraulic and electronic transmission components, solenoids and remanufactured valve bodies.

Steve Jaussaud continues as company Vice President of Product Line Management, guiding development of torque converter, high performance, driveline and mechanical transmission components. Jaussaud also manages the torque converter product line, a responsibility he assumed in late 2020.

Beth Houder is appointed company Vice President of Marketing & Communications, leading marketing efforts and the continued development of both brands in the aftermarket industry.

Mark Kaplan serves as company Vice President of Sales, assuming sales management for Sonnax and Rostra. He is joined by Seth Baldasaro, Director of Strategic Accounts, and Tony Diorio, National Accounts Manager.

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February 11, 2021

Get a New Sonnax Beanie – Now Available for a Limited Time Only

Stay warm this winter with an official Sonnax Performance beanie from the online fan store!

Available for a limited time only. Click here to order now

 

December 17, 2020

Sonnax Holiday Hours

Heads up! We’re taking a few days off for the holidays to spend treasured time with our families and enjoy the festivities.

Sonnax will be closed:

  • Dec. 24
  • Dec. 25
  • Dec. 28
  • Dec. 31
  • Jan. 1

Thank you for all your support. Wishing you a happy, healthy and prosperous New Year!

November 10, 2020

Shop the New Sonnax Fan Store

Get your official Sonnax gear in the new Sonnax Fan Store!

Choose from three cool designs including the popular Sonnax Performance and scary valve body designs, plus a brand new drivetrain design! All designs are available as a lightweight T-shirt, heavyweight T-shirt, v-neck T-shirt, or cozy hoodie. 

Click here to shop now!

 

September 14, 2020

Introducing the Sonnax Tool Shop

Through customer calls, emails, surveys, and conversations at industry events, we heard you loud and clear: some Sonnax tools have been hard to get, and the prices were too high. We brought your concerns to our distributor partners, and worked together to build the Sonnax Tool Shop.

The goal of this program is simple: help you get the tools you want, when you want them, at a fair price. The Sonnax Tool Shop includes 70+ popular F-tool  and vacuum testing products with new, lower MSRPs and greater distribution at local branches and regional distribution centers.

“At the Sonnax Tool Shop, the price you see is the price you pay,” says Mark Kaplan, Sonnax Vice President of Sales. “We’re grateful for the support of our network of distributors in offering MSRP-or-better prices and 1-2 day delivery on this selection of tools to all customers in the U.S. and Canada.”  

A key benefit for rebuilders: If a Tool Shop part or kit isn’t readily available from your regular local branch, you can call other Sonnax distributors without worrying that you’ll have to pay more.

Check out the complete list of included tools and MSRPs here: Sonnax Tool Shop

 

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July 29, 2020

Introducing the Sonnax Zip Valve™

Need or prefer a drop-in repair for common shift problems? 

Introducing Zip Valve™ products – a new brand covering the hundreds of drop-in valves and Zip Kits rebuilders have trusted for years to overcome chronic transmission problems. These easy-to-install components deliver quality and performance that can’t be beat thanks to upgraded Sonnax design features, improved materials and precision manufacturing. 

More than 350 different products covering 200-plus transmissions are available, and it’s easy to identify these parts anywhere on the Sonnax website by the new, drop-in “ZIP” logo that accompanies each one. Just like you can narrow down search results by unit or part type, choosing to display only Zip Valves is now another option for quickly finding just the right repair. 

“At Sonnax, we strive to have the best selection of highest-quality solutions available for our customers.” says Sonnax President Steve Boyer. “When you’ve got a build on your bench, it’s our job to provide you with a wide range of options you can trust.”

Find the right Zip Valve products for your next build here: https://www.sonnax.com/zip_valve

 

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